Dec 16, 2018
A marketing plan for your nonprofit provides the road map you need to get to where you want to go. However, it’s putting that plan into action that determines if you’ll get there. My proven marketing planning process (or what I call my secret marketing sauce) guides you through step-by-step what you need to do to...
Dec 9, 2018
Set your nonprofit up for media success with my 4 top tips for getting the media's attention so that the next time you make a pitch, your press release is gladly picked up and the spotlight shines bright on your good cause - for free! Tune in to today's podcast for my step-by-step guide to get free publicity.
Dec 2, 2018
Want to increase the odds of getting your emails asking for
donations opened? Sure you do!
I’ve got 10 simple, easy and proven ways you can tweak your subject
lines so that they stand out from the crowd and get the click.
Give a listen to today’s podcast to learn what you can do to create
click-worthy subject lines...
Nov 25, 2018
Ever wondered how thanking donors factors into how often and how much a donor might give?
Well, The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases...
Nov 19, 2018
When marketing fatigue creeps in (and it will), it’s important to recognize it and fix it quick.
Staying connected to the passion that fuels the work that you do as a nonprofit marketing and communications professional is as important to you as it is to the people your nonprofit serves. In this episode, I share what I...