Jul 28, 2019
Are you a marketing follower, or a marketing leader? When your board dismisses marketing efforts on behalf of your nonprofit, do you meekly follow their direction or gently persuade them about the value marketing offers your nonprofit, your supporters and your clients? It took me a while to become a marketing...
Jul 21, 2019
July is often known as the “summer slump” in the nonprofit world, but I think it’s actually the prime time to drill down on your marketing efforts for your nonprofit. It’s not about adding more to your marketing mix, but taking care of the things we put off because we don’t have time during the rest of the...
Jul 14, 2019
One of the most important assets you can have on your website is a well developed “pressroom,” that page or pages designed for members of the media as a one-stop shop with all the facts about your organization’s work. In today’s podcast, I go over what you should have on your pressroom pages and why it’s...
Jul 7, 2019
Do you think board members, staff and volunteers would all have the same answer to this question? What does your nonprofit do? 7 out of 10 nonprofits say NO. If that’s you too, it’s time to take charge of clarifying your nonprofits message. In today’s podcast I’ve got a simple 5-step process you can follow to...