Sep 27, 2020
While we understand the idea of planning for an event or campaign, we often aren’t that great about mapping out what we need from our marketing creative teams, and that can cause wasted time and effort not to mention frustration for everyone involved. But this can be avoided with the “creative brief.”
Sep 20, 2020
When measuring how your marketing is doing, you can drown in all the data. Take Google Analytics - there are literally hundreds of metrics to choose from to see how your website is doing. But not all numbers are equal, and in this episode I give you the top Google Analytics numbers to follow and how they will help...
Sep 14, 2020
There is something big that holds many marketers back from being the absolute best they can be and making the biggest impact they can for the nonprofits they serve. In today’s world when so many nonprofits are in need of support - maybe now more than ever - it’s crucial that we get anything that’s holding you back...