Aug 28, 2021
Each nonprofit has at least three distinct ways in which they communicate with the public. Each type of communication deepens your relationship with the outside world, and all of them are essential to your organization. Which is why you need to be transparent and consistent in each and every level. This episode covers...
Aug 27, 2021
If you are seeing the open and click-through rates drop for your nonprofit’s emails, it might be time to identify subscribers who haven’t engaged recently and win them over with a re-engagement campaign. Here’s how.
Aug 17, 2021
Call to Action buttons only take up a tiny piece of real estate on your email communications or website, but they can be key to getting your audiences to donate, volunteer, or otherwise support your cause. Here’s how to make yours better.
Aug 10, 2021
Just like a little black dress or flattering jeans, the power of great content is that - with some tweaks - it can be repurposed for all occasions and platforms. In this bonus podcast, Cindy discusses the power of leveraging quality content and why it’s not only smart marketing but also an excellent use of your...
Aug 7, 2021
Engagement is the marketing version of the Holy Grail for nonprofits. It’s goal: to get people to notice you, interact with you and, ultimately, support you. But with more than 1.5 million nonprofits in the U.S. alone, there’s a lot of competition out there. How can you stand out from the crowd? In this episode,...