Jan 26, 2020
Don’t fear the metrics. Measuring the performance of your website, emails and social media posts doesn’t have to be an exercise in futility. The trick is to know which metrics matter - and what you can do if your nonprofit isn’t measuring up. This episode looks at the metrics your nonprofit should review...
Jan 19, 2020
On this day celebrating his birth, Cindy’s talking about Dr. Martin Luther King’s powerful speech at the March on Washington - what is now known as the “I Have a Dream Speech” - and how it can inspire nonprofit marketers as they tell the stories of their organizations.
Jan 12, 2020
Convincing you that monthly giving programs are worth doing isn’t hard - report after report shows the ROI is great, it provides predictable funding, and it’s a powerful donor retention tool. But you have to do it right. In this episode, Cindy walks you through the why - and how - to launch or revamp a...
Jan 5, 2020
One way to make it more likely that your emails are seen (and opened) this year is to employ personalization. Personalization makes your emails feel more like one-to-one conversations instead of a generic, mass communication. But it’s more than just adding your recipient’s name to your greeting or subject line....