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Smart Marketing for Small Nonprofits

Jun 28, 2020

According to the World Advertising Research Center, in five years, 75% of all people will access the Internet through their smartphones by 2025. Which is why it’s imperative that all your digital resources - website, e-communications, text and social media - are mobile-friendly. And that means more than just...


Jun 21, 2020

As you work to shore up your nonprofit’s financial position, it might be time to look at your lapsed donors and see if you can re-engage them with your organization. Today we talk about a re-engagement strategy that speaks to this time: invite them to participate in a “micro” monthly giving program, which would...


Jun 14, 2020

Many nonprofits are trying to speak to this moment and align ourselves and our organizations with the nationwide protests for diversity, equity and inclusion. In short, we are trying to figure out how to be an ally to the Black community, but aren’t quite sure if we should or how to go about it. Fortunately, there are...


Jun 7, 2020

It's been a heartbreaking time. But amid the turmoil, there have been stories of people coming together - to fight for justice, to help others, to try to show we are better than the news of the past two weeks. Right now your nonprofit serves two roles: the first is its stated mission and the second is to serve as a...