Aug 25, 2019
What grade would you give your emails as a fundraising tool? B-minus or C or even lower? Fundraising by email can be the perfect way to give your bottom line a boost without the hassle and cost of a big event. Even better, you can turn lackluster email fundraising into a grade "A" campaign by using one of the three...
Aug 18, 2019
Today we’re revisiting a conversation I had with Liz Melville who is a highly regarded Facebook ads and marketing specialist. So sit back and take a listen to a Marketer on a Mission podcast revisited as Liz shares some golden nuggets about using Facebook Ads to help move your mission forward.
Aug 11, 2019
Even though your nonprofit isn’t a huge commercial venture like Nike or McDonald’s you still need branding to successfully communicate your value - both to current supporters and the public at large. Because just like the Nike swoosh makes you think ‘Just Do It’ and the McDonald’s arches make you crave a Big...
Aug 4, 2019
An old-school method of reaching out to current supporters and prospects is gaining traction in the nonprofit world. It’s not a new app, digital platform or mobile solution. Are you ready? It’s postcards. (Yes, postcards). Snail mail is making a comeback in a big way. And with response rates to mailers rising and...