Sep 29, 2019
Email is the workhorse of your nonprofit marketing communications - dependable, powerful, and versatile. But you have to know how to use it effectively. Part of that is avoiding the mistakes that can cost your time, money and frustration. Today’s episode is about Cindy’s Top 10 (or should we say “Bottom...
Sep 22, 2019
Often the “thank you” message after a donation is received is seen as the end of a transaction. You reach out to current supporters or attract the attention of new ones, they give to your organization and you thank them. It’s the polite thing to do. But that approach, treats your organization’s acknowledgement...
Sep 15, 2019
Today’s podcast takes a deep dive into the data driving email-based fundraising. It includes the highlights from several highly respected reports, but it’s not just a list of endless statistics. Instead, Cindy shares what her 20+ years in marketing tells her are the meaning behind those numbers - and why they should...
Sep 8, 2019
One of the biggest fundraising successes a nonprofit client of mine achieved was done without an event or a fundraising mailer. It was an effort that raised more than $25,000 in just 10 days through emails - and turned into a feel-good movement that exceeded our wildest expectations. This podcast pulls back the curtain...
Sep 1, 2019
Email campaigns can be a powerful addition to your nonprofit’s fundraising, but one of the keys to their success is the names and email addresses on your email list. Are they up to date? Are they segmented into the proper categories? Today Cindy goes into the steps your nonprofit should take to make your email...