Nov 25, 2018
Ever wondered how thanking donors factors into how often and how much a donor might give?
Well, The Philanthropy Centre conducted a study on the impacts of an acknowledgment plan that includes how thank-you’s can contribute to donor retention, frequency of giving and even how much someone contributes - in some cases...
Nov 19, 2018
When marketing fatigue creeps in (and it will), it’s important to recognize it and fix it quick.
Staying connected to the passion that fuels the work that you do as a nonprofit marketing and communications professional is as important to you as it is to the people your nonprofit serves. In this episode, I share what I...
Nov 12, 2018
Words have the power to inspire giving. And some words are much more powerful than others. In this episode you’ll learn about words backed by research that create emotional connection that inspires action - like the action of giving to your nonprofit.
Nov 4, 2018
In today’s episode I’m sharing three all-important marketing components that must be included in every nonprofit’s outreach to ensure donors continue to support your good cause for many years to come.