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Smart Marketing for Small Nonprofits

Apr 30, 2020

#GivingTuesdayNow is right around the corner and your nonprofit should be there. This day of global giving and unity is the financial and feel-good event we have all been needing during the coronavirus pandemic.


Apr 26, 2020

Lately, I’ve been hearing from many nonprofits looking for alternative ways to fundraise during this time of social distancing. So after some research and brainstorming with the team, we are proud to present this top 10 list of virtual fundraising options that we think you could use now (out of necessity) or in the...


Apr 19, 2020

For the past few weeks, I’ve focused on how you need to pivot your communication strategy with your existing email subscribers, but there’s another piece of this puzzle: attracting new supporters to your cause. Today we go over one of my favorite low-cost strategies to get new subscribers, who ultimately may...


Apr 12, 2020

Your nonprofit needs to be emailing more often during this time of uncertainty, not less. Email is every nonprofit’s biggest asset right now and open rates are increasing during this time of stay-at-home and social distancing. And even if you aren’t on the front lines dealing with the coronavirus pandemic, you have...


Apr 5, 2020

I like to look at nonprofit testimonials as the seasoning to your marketing messaging. It’s rare that they can make a full meal, but they add flavor because their third-party validation gives more power to your stories of how you are making the world a better place. Today we go into who you should get testimonials...