Oct 25, 2020
Call it the case of the disappearing donor. Someone who you can see is responding to your message and even getting to your donation platform, only to leave without a trace. And the clues lead you right up to the culprit - your donation page.
Oct 18, 2020
Amazon knows how to make it personal for consumers. So does Netflix and Patagonia. How can nonprofits bridge the gap with their donors just like for-profit businesses? In our latest “Marketer on a Mission” interview, Gabe Cooper of Virtuous Software explains the power of CRM programs and how they streamline...
Oct 11, 2020
Fall arrived a short time back and I think after such a difficult spring and summer, we were all ready for it. It always feels like a season of renewal and hope, something we all really need in 2020. That makes it a perfect time to shift gears in our marketing outreach and lean into optimism as we work towards...