How Your 'Thank You' Email Can Boost Donations

Sep 22, 2019

Often the “thank you” message after a donation is received is seen as the end of a transaction. You reach out to current supporters or attract the attention of new ones, they give to your organization and you thank them. It’s the polite thing to do. But that approach, treats your organization’s acknowledgement of a donation as the end of the conversation, when actually it’s just the beginning - or continuation - of a beautiful friendship.